Russell Allert
There is a canteen/coffee shop on the lower level of our office building and I go there sometimes for a soft drink. There is also a Coke machine there as well. As such, I have two choices to buy the same drink (at the same price) – either from the machine or from the shop. I choose the shop every time. Why?
Two small, but important reasons: the first, because of the friendly hello I usually receive from the staff of the shop; and two, because I find the drinks are colder from their fridge than the Coke machine (which is always a good thing). The point?
What small changes can you make in your business or workplace that will make people with a choice choose you?
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